I'm Daniel Kerris, a Lead Product Designer at Atlassian based in Melbourne. I've spent the last decade designing enterprise software at scale — design systems, platform strategy, and the kind of cross-functional leadership work that turns abstract company priorities into things teams can actually build.
I came into tech through Industrial Design, which left me with a permanent bias toward making things tangible. Whether that's visual models that help executives grasp a product strategy, a shared component library that aligns twelve teams, or a physical instrument that converts colour into sound — I think best when I'm building.
I've contributed frameworks to the Designing Atlassian blog, led university tutorials on creative coding at RMIT, and spent most of my career in the ambiguous space between "we know this matters" and "nobody's figured out what to do about it yet." That's where I do my best work.
Right now I'm focused on the intersection of design and AI — how it reshapes product experiences, workflows, and the craft of design itself.
When I'm not designing, I'm producing music, learning Italian, or making something with my hands that has no business case whatsoever.
